Police Now recruits outstanding graduates to become inspirational police officers and detectives to benefit their community. Part of the recruitment process is attending career fairs at which they need to stand out.
I was introduced to Police Now to create three immersive videos that would put the viewer in a specific policing environment. The viewer was then asked how they would respond to the situation. I planned, filmed and edited the videos and provided the events team with the correct hardware to view the immersive 360ยบ videos.
After the success of the initial campaign, I created a fourth video with animated statistics which helped educate the viewer about the Police Now program.